WWE Adopts New Diva Policy
May 7th, 2007 by Brian Cantor
WWE changes concept of the “Diva.”
Say goodbye to the days of “slutty” WWE Divas, at least for now.
According to the Wrestling Observer Newsletter, WWE has adopted a new policy to present its female performers in a classier light.
While the Divas’ sex appeal will not be completely downplayed, the company will present women in a more professional light. An image consultant was hired to advise the women on how to “look classy and not come across as slutty on television,” the Observer said.
In addition to hiring new stylists, WWE provided the women with less revealing outfits.
The new policy is likely part of a plan to appeal to mainstream advertisers.
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